CONSUMER ENGAGEMENT

We believe there’s a difference between information and communication.

At OptumHealth, we define engagement as the level of investment an individual or organization makes in changing their attitudes and behaviors regarding their health and well-being, and the measurable outcomes and lasting value that investment produces.

And the first step in getting people truly engaged in their health and wellness begins with truly innovative ways of getting people to know about and understand their options. Whether it’s through unique branding and communications programs, onsite customized events or even one-to-one outreach programs, we understand that when it comes to health, one size does not fit all.

Our engagement marketing organization, Carrot, is dedicated to providing our customers customized engagement solutions that guide their populations through four distinct stages of engagement – (1) awareness and understanding, (2) action and activation, (3) persistence and outcomes, and (4) advocacy and return on investment.

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Jay’s Story

WELLNESS COACHING

Hear from Jay how his Wellness Coach, Brian, helped him stay healthy and lose weight through one of the most difficult times in his life.
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