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QUITPOWER®

Our QuitPower® Advanced Tobacco Cessation program helps individuals realize important health benefits by quitting smoking for good.

OptumHealth’s QuitPower® Advanced Tobacco Cessation program is a health improvement solution that focuses on creating lasting behavior change for improved health and well-being. Our coaches are trained in multiple concentrations and are personally committed to help each member achieve healthy and happy lifestyles. An extensive evaluation of participant outcomes between 2009 and 2010 showed that of the 9,721 participants who enrolled in the QuitPower® program, nearly 39% reported not smoking as of their last coach call on record and 65% of those who completed the program quit smoking.*

The QuitPower® program is customized to each member’s unique needs and readiness to change. It includes up to eight scheduled one-to-one coaching calls with a certified tobacco cessation specialist, combined with home-delivered nicotine replacement therapy products to optimize success rates. OptumHealth’s multi-method risk identification uses online health assessments, onsite biometric screenings, claims analysis, employee self-identification, and clinical referrals to identify counseling candidates.

Features

Our QuitPower® Advanced Tobacco Cessation provides:

  • Dedicated and cross-trained coaches
  • Communication materials to drive awareness and participation
  • Additional mail-based and online support materials including Online Health Coach, tools trackers and pedometer
  • Limitless program enrollment
  • High intensity model that targets individuals that require more support than our standard tobacco cessation program
  • Scheduled outbound and limitless inbound calling for ongoing contact

Benefits

Our QuitPower® Advanced Tobacco Cessation provides value to organizations:

  • Coaching for all stages of change
  • Healthier, happier, more loyal employees
  • Outcome-based reporting that looks at behavior change through over 60 reporting metrics
  • Seamless user experience that integrates with OptumHealth programs
  • No costly incentives - our program delivers participation and engagement without relying on incentives

*OptumHealth QuitPower Effectiveness Study dated December 2010.

Resources
QUITPOWER SOLUTION SHEET PDF PDF >

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