To maximize health outcomes and cost savings, we focus our efforts on conditions that are prevalent, costly, and have widespread treatment variation. Experienced nurses proactively engage identified individuals by phone in a shared decision-making dialogue. They explore the consumer’s diagnosis; provide objective, evidence-based information on a range of treatment options; and connect the consumer with a quality-designated provider. Treatment Decision Support has a demonstrated 3:1 ROI1. 1 source: National Accounts Book of Business study period: July 2001-June 2008